I’m Lara ☺︎ a designer based in Spain. For the past 10+ years, I have helped to grow projects that span the fields of ✏︎ online communication, retail buying and product design. Currently @ Yazio. Always better after breakfast ✌︎
My long story short
But before falling in love with Product Design, I navigated a pivotal life moment that led me to seek a working where I could merge my creative and analytical skills. Then, I found myself making my 2nd career move.
Passionate about design, architecture, music, films, art, and sustainability, I'm an amateur photographer and a curious individual who enjoys exploring the world. Already lived in 2 continents and 4 countries.
I’ve been lucky enough to work with
YAZIO
Senior Product Designer (Growth)
2024 - Today
Kwit and Sobero
Lead Product Designer
2021 - 2023
Kwit
Founding Product Designer
2020 - 2021
Ironhack Tech School
Speaker and final project jury
2020 - 2022
Bershka, Inditex
Lead Buyer (TR markets)
2017 - 2019
Oysho, Inditex
Senior Buyer & Product Manager
2015 - 2016
C&A
From Intern to Buyer
2013 - 2015
Casanova Agency
From Intern to Communication Manager
2008 - 2013
My lifelong passion is learning new things
Escola Sert
Neuroarchitecture, Posgraduate
2025 - Today
IDEO
AI X Design Thinking, Certificate
2025
FutureLearn
Designing Play-Based learning, Certificate
2023
IDEO
Insights and Innovations, Certificate
2022
Awwwards
Design systems in Figma, Certificate
2021
Interaction Design Foundation
Gamification, Certificate
2020
Ironhack Tech School
UX UI Product Design, Bootcamp
2020
ISEM-IESE Business School
Executive MBA, Master
2012 - 2013
University of Alicante
Advertising and PR, BA
2004 - 2009
Achievements
Health Tech Summit
How data and AI accelerate the shift towards preventive care, a prize for Kwit
2023
World Health Organization
I helped to turn Kwit into the first smoking cessation app validated by WHO
2023
My +1 skills
Product Design
Interactive Prototyping
Atomic & System Design
Cluster IA
UX Research
Service Design
Workshop facilitation
Scale up remote teams
Mentor Interns/Junior Designers
Craft collaborative safe spaces
Shape business design work-streams